Ever-romantic and effortlessly elegant, these gowns bring your fairy tale love story to life with delicate laces and feminine silhouettes. Allure began as a small family-owned fabric store in Tennessee, growing into a full design house known for beautifully detailed, unforgettable gowns. Still family-owned today, Allure Bridals combines American craftsmanship with an international vision, creating collections that celebrate each bride’s individuality, style, and story.