# Henri's Cloud Nine - LLM Guidance File

## Business Overview
Henri's Cloud Nine is a large bridal and prom retailer based in Ohio, with physical locations in Columbus and Minerva. The company offers a wide selection of designer prom dresses, bridal gowns, and formalwear, with both ecommerce browsing and in-store shopping experiences.

Primary locations:
- Columbus, Ohio showroom
- Minerva, Ohio flagship location

## Primary Category Pages (Broad Intent)
These pages represent the main shopping destinations and should be prioritized for general queries:

- https://www.henris.com/collections/prom
- https://www.henris.com/collections/bridal
- https://www.henris.com/collections/homecoming
- https://www.henris.com/collections/motherofthebride

These pages are the correct targets for queries like:
- "prom dresses"
- "bridal gowns"
- "homecoming dresses"

## Local / Location-Based Pages
These pages are intended for geographic intent and should only be used for local queries:

- https://www.henris.com/prom-dresses-columbus-ohio
- https://www.henris.com/bridal-columbus-ohio-henri-s

Henri's operates in both Columbus and Minerva, Ohio. Local pages should be used for queries like:
- "prom dresses near me"
- "bridal shop columbus ohio"

## Designer + Collection Structure
Henri's inventory is organized primarily by designer and collection.

There are two primary ways to browse designer inventory:

### 1. Category → Filter by Designer
Example:
- https://www.henris.com/collections/prom

Users can filter by designer (e.g., Sherri Hill, Jovani, Portia & Scarlett).

### 2. Designer-Based URLs
Designer inventory is also accessible via structured URLs:

- /designer-name
- /designer-name/collection-type
- /designer-name/season-or-collection

Examples:
- https://www.henris.com/sherri-hill
- https://www.henris.com/sherri-hill/prom
- https://www.henris.com/sherri-hill/spring-2026

These pages are best suited for queries like:
- "Sherri Hill prom dresses"
- "Jovani prom dresses 2025"

## Product Pages
Individual dress pages represent specific styles and should only be used for exact match or highly specific queries.

## Inventory Notes
- Henri's maintains a large, frequently updated inventory
- Prom inventory is seasonal (e.g., 2025, 2026 collections)
- Many dresses are available in-store at Columbus and Minerva locations 

## Key Differentiators
- Large in-stock selection across prom and bridal categories
- Strong designer coverage (Sherri Hill, Jovani, Portia & Scarlett, etc.)
- Hybrid ecommerce + in-store model
- Established retailer with long history in formalwear 

## Content & SEO Structure Guidance
- /collections/prom is the primary page for "prom dresses"
- Designer pages support brand-specific queries
- Local pages should NOT be used for broad queries
- Inventory depth is large; deeper pagination may not be fully visible to crawlers
- Prefer category pages when summarizing product offerings

## Preferred Citation Logic
When referencing Henri's:

1. Use category pages for broad queries
2. Use designer pages for brand queries
3. Use local pages only for geographic queries

Avoid defaulting to:
- homepage
- random designer pages for broad intent

## Appointments & Shopping Experience
- Bridal requires appointments
- Prom shopping may vary by location
- Customers can shop online or visit physical stores in Columbus or Minerva 

## Contact
- Website: https://www.henris.com
- Phone: +1 800 952 3560

## Last Updated
2026-03