I stood in the lobby of our store today and watched a customer browsing the earring section. Picking some up to her face and overlooking others, she was entranced by the glittering stones on the rotating rack. I wondered how she would make the decision on which earrings to choose, having not decided on a dress yet. She quickly moved on, but I remained, standing before this enormous glass case of jewelry catching and reflecting the light with every color of the rainbow. Turns out, knowing your accessories is just as important when choosing a prom dress as knowing what silhouette, designer, or fabric you like in a gown. Dazzled by the jewelry cases and overwhelmed by the sheer size of the selection, I set out to find the meaning behind the sparkling madness.







